Category Archives: Seo For Advanced

The Seven Deadly Sins of SEO: #4 “Linking To Bad Sites”

Have you ever heard the phrase ‘falling in with a bad crowd’? Well, if you link to websites that search engines consider ‘bad’, that’s the search engine optimization equivalent of falling in with a bad crowd. While your website may not be intrinsically ‘bad’ in itself, if you promote (by linking) sites that violate the terms and conditions of major search engines, you’ll be tarred with the same brush. While it’s unlikely your site will be completely blacklisted, you may see a sharp fall in rankings position […]

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The Seven Deadly Sins of SEO: #3 “Duplicate Content”

Among those well versed in internet marketing, duplicate content is something of a sticky issue. The exact nature of the problem is in what constitutes duplicate content, with some internet marketers insist anything that has previously been written on any other website qualifies as duplicate content – while others say it only matters for the same text to be repeated on the same website. The exact definition is not exactly known, and isn’t helped by the fact that the search engines are not particularly forthcoming on the […]

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The Seven Deadly Sins of SEO: #2 “Cloaking”

All the major search engines compete to make their search results as relevant, up to date and informative as possible. For a search engine to be considered effective, and therefore gain users, it relies on its reputation for providing the right information for any given search term. They’re right for assuming this. Imagine you were looking for some tips on how to clean your windows, and you used a search engine you’re unfamiliar with. If you visited a site through this new search engine, and it brought […]

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The Seven Deadly Sins of SEO: #1 “Hidden Text”

Anyone with a basic understanding of search engine optimization will know that text on a website plays a large part in how you are ranked in search engines. In fact, it could be argued that the textual content of a website is actually the most important thing for search engines. It’s therefore natural for the cunning mind to wonder if it’s possible to introduce sections of ‘hidden text’. Imagine you’re not the best writer in the world, and you don’t want to have to spend a lot […]

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What Is Robots.txt?

For a search engine to keep their listings up to date, and present the most accurate search engine results, they perform an action known as a ‘crawl’. This is essentially sending a ‘bot’ (sometimes known as a ‘spider’) out to crawl the internet. The bot will then find new pages, updated pages or pages it did not previously know to exist. The end result of the crawl is that the search engine results page is updated, and all of the pages found on the last crawl are […]

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Why Is SEO Important?

Think back to the days before the internet, when everyone looked for business listings in the Yellow Pages or a similar hard copy directory. Now, imagine you’re trying to find a plumber. You go to the “P” page, flick through, and only see three plumbers listed. It’d be a massive advantage for the three plumbers, wouldn’t it? To effectively be all that potential customers see. Well, that’s the power of SEO. When someone uses a search engine, they type in a set of words to bring up […]

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What Is SEO?

“SEO” stands for “search engine optimization”, and as the name would suggest, it’s all about utilizing your website so that search engines can find it easily. When someone searches for a website, they will key a few choice words in to their chosen search engine. For example, if they’re looking for a restaurant in New York, they’ll probably type something like: “good new york restaurant” or even just “new york restaurant”. SEO is all about making sure your website appears at the top of the search results […]

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