Author Archives: Smith

A Brief History of Search Engine Optimization

Search engine optimization is the art and science of making web pages attractive to internet search engines. Some interne t businesses consider search engine optimization to be the subset of search engine marketing. In the middle of the 1990s webmasters and search engine content providers started optimizing websites. At the time all the webmasters had to do was provide a URL to a search engine and a web crawler would be sent from the search engine. The web crawler would extract link from the webpage and use […]

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SEO: A Tool For Boosting Your Ranking, Not A Silver Bullet

There are many people who have just enough knowledge of the way the Internet and search engines work to know that search engine optimization is important, but not enough knowledge to know that it will not just solve all your problems. SEO is not something you can apply and then sit back and wait for people to visit your website. Yes, it is important and it is an extremely clever concept, but the incorrect application of SEO will no more increase your website traffic than handing out […]

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SEO Keyword Placement – As Important As The Words Themselves

When writing content for a website, making it SEO compliant does not simply rely on having the right keywords in large enough volumes on the page. Although a good keyword volume will certainly help you – it certainly will not hurt – there is more that you can do to send your page ranking higher. In many cases, it can be something as simple as where you put your keywords that propels you from page two of the results up to page one. Bear in mind that […]

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Is There Such A Thing As Too Much SEO?

It is obviously not easy to write good, SEO-compliant content for a website and still have a standard of content which will impress your readers, and this often shows in the more amateurish attempts at writing a website. One mistake a lot of people make is in thinking that the more they use a keyword, the better it will be for their website. This often results in the writer frequently using the keyword once every other sentence or a similar density. Their reasoning is understandable. If some […]

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Can You Use SEO And Write Well?

It becomes immediately obvious to someone who has a fair understanding of the principles of SEO that the use of it can present a problem. The more you use the right keywords, the likelier it is that Google will pick your site up and give it a good ranking. However, the more you use the right keywords, the less room there is for all the other things you want to say, and the less freedom to say things exactly how you would like to. It is a […]

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Black Hat SEO – A Bad Idea Disguised As A Cunning Plan

Since the development of Search Engine Optimisation as a concept, there has been a fairly obvious temptation for some people to try to rig the system in their favor by using the principles of SEO in a less-than-honest way. Because the idea of SEO is they keywords create cash, the idea that has occurred to a lot of people can best be summed up in the following sentence: “If they want keyword volume, we’ll give them keyword volume”. This tends to occur in the shape of website […]

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Heavenly SEO Practices: Site Maps

Reduced down to its simplest form, a sitemap is just a list of URLs. For something so completely basic, it’s incredible to believe how very important sitemaps can be when it comes to successful SEO. To add pages to search engine results, engines send out what is known as a ‘bot’ or a ‘spider’. This non-human bot will search the internet for pages, and whatever it finds will eventually be indexed (that is, included in a search engine results page). Yet there are literally millions of websites […]

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Heavenly SEO Practices: Unique Content

The concept of unique content is inextricably linked to the issue of duplicate content. Duplicate content, even the most inexperienced of internet marketers will know, is a big no-no – even if the exact rules (and what qualifies as duplicate content) are a little blurred. Yet everyone knows that duplicate content is to be avoided if at all possible, so the phrase ‘unique content’ gets bandied about as the savior Yet what is duplicate content? It very much depends on your definition. For some, perhaps less experienced […]

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Heavenly SEO Practices: Quality Content

One of the major mistakes made by newcomers to the internet marketing world is to assume ‘content’ means nothing more than ‘keyword stuffed text’. Yes, we all know and appreciate the importance of keywords, and we all want to get them on to our websites in the cheapest and quickest way possible. Yet something that is continually overlooked is the importance of quality content, rather than just a load of text with a few keywords thrown in. Quality content is determined as something that provides something to […]

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Should You Outsource Your SEO Work?

Search engine optimization is one of those odd, new Millennium techniques that has arrived right at the time when the average user can become an expert. Yes, you need to study SEO, but by and large the mechanics of it can be self-taught using internet forums and help guides. Yet there are companies that offer to perform SEO work for other people, and they manage to stay in business – how do they do that when it’s a skill that most people can learn? Maybe it isn’t […]

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